Rafael Garcia

Rafael Garcia

Advertising Shift from TV to Digital Speeding Up Due to COVID-19

As today’s consumers spend more time on digital platforms than watching traditional cable or satellite television, companies have been slowly shifting their ad budgets from TV to digital for years. Now, with the coronavirus pandemic, advertisers are spending even more on digital advertising relative to TV commercials.

Attributes of the Modern CMO

Marketing is crucial for any brand. As consumer habits and marketing strategies change, the role of the Chief Marketing Officer has evolved as well. These days, marketing is much more strategic, data-driven, and integral to the growth of the company. CMOs are more involved with corporate strategy.

What Is Advertising Operations and Why Is It Important?

Ad operations (or “ad ops”) teams optimize and manage online advertisements with special software and workflows. Nearly every company that uses online ads should have a specialized department or team—whether in-house or outsourced—that performs ad ops duties. In this article, we’ll look at what ad ops teams do

Top Trends in Programmatic Advertising

Programmatic advertising keeps growing rapidly; according to Zenith’s Programmatic Marketing Forecasts report, it’s estimated that the global programmatic ad market will hit $98 billion dollars by the end of 2020. Advertisers prefer programmatic ads more than the ancient television ads and radio ads