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In programmatic advertising, purchasing decisions for each advertisement is carried out by algorithms within milliseconds. Working with the right Demand-Side Platform allows the marketing team to inject its efforts elsewhere in a campaign, including strategy and messaging.

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Ad operations (or “ad ops”) teams optimize and manage online advertisements with special software and workflows. Nearly every company that uses online ads should have a specialized department or team—whether in-house or outsourced—that performs ad ops duties. In this article, we’ll look at what ad ops teams do

Top Trends in Programmatic Advertising

Programmatic advertising keeps growing rapidly; according to Zenith’s Programmatic Marketing Forecasts report, it’s estimated that the global programmatic ad market will hit $98 billion dollars by the end of 2020. Advertisers prefer programmatic ads more than the ancient television ads and radio ads