Brand

How to Make Your Marketing Business Thrive in A Cookieless World

Europeans have been consuming content through their television screens for decades. However, this activity seems to be in the middle of a revolution, especially since the coronavirus outbreak. Modern-day individuals can find various entertainment options beyond the traditional cable or linear formats, typically opting for Video on Demand (VOD).

How the Connected TV Advertising Market is Growing in Europe

Europeans have been consuming content through their television screens for decades. However, this activity seems to be in the middle of a revolution, especially since the coronavirus outbreak. Modern-day individuals can find various entertainment options beyond the traditional cable or linear formats, typically opting for Video on Demand (VOD).

Attributes of the Modern CMO

Marketing is crucial for any brand. As consumer habits and marketing strategies change, the role of the Chief Marketing Officer has evolved as well. These days, marketing is much more strategic, data-driven, and integral to the growth of the company. CMOs are more involved with corporate strategy.

What Is Advertising Operations and Why Is It Important?

Ad operations (or “ad ops”) teams optimize and manage online advertisements with special software and workflows. Nearly every company that uses online ads should have a specialized department or team—whether in-house or outsourced—that performs ad ops duties. In this article, we’ll look at what ad ops teams do