Category Brand

How to Make Your Marketing Business Thrive in A Cookieless World

Europeans have been consuming content through their television screens for decades. However, this activity seems to be in the middle of a revolution, especially since the coronavirus outbreak. Modern-day individuals can find various entertainment options beyond the traditional cable or linear formats, typically opting for Video on Demand (VOD).

How the Connected TV Advertising Market is Growing in Europe

Europeans have been consuming content through their television screens for decades. However, this activity seems to be in the middle of a revolution, especially since the coronavirus outbreak. Modern-day individuals can find various entertainment options beyond the traditional cable or linear formats, typically opting for Video on Demand (VOD).

Advertising Shift from TV to Digital Speeding Up Due to COVID-19

As today’s consumers spend more time on digital platforms than watching traditional cable or satellite television, companies have been slowly shifting their ad budgets from TV to digital for years. Now, with the coronavirus pandemic, advertisers are spending even more on digital advertising relative to TV commercials.

Attributes of the Modern CMO

Marketing is crucial for any brand. As consumer habits and marketing strategies change, the role of the Chief Marketing Officer has evolved as well. These days, marketing is much more strategic, data-driven, and integral to the growth of the company. CMOs are more involved with corporate strategy.