Flashtalking’s Decision Tree is the leading data-driven decisioning interface in the industry. Our recently redesigned interface streamlines the operational workflow for advertisers to deploy large-scale campaigns with sophisticated decisioning and targeting tactics.
Advanced decisioning rules
Deliver relevant creative based on a customer’s circumstance and context, including weather, date, time of day, language, audience segment, past engagement or browsing activity, mobile carrier, browser/OS/device, connection speed, page keyword and more.
Intelligent delivery methods
Easily control your desired combination of weighted rotations, sequential messaging, auto-optimization and A/B testing.
Intuitive self-service interface
Enable sophisticated personalization strategies within the visual interface or upload spreadsheets to maximize efficiency.