The leading independent global primary ad server for advertisers who value control of their own data and wish to separate media sales from delivery and measurement

Flashtalking’s Decision Tree is the leading data-driven decisioning interface in the industry. Our recently redesigned interface streamlines the operational workflow for advertisers to deploy large-scale campaigns with sophisticated decisioning and targeting tactics.

Advanced decisioning rules

Deliver relevant creative based on a customer’s circumstance and context, including weather, date, time of day, language, audience segment, past engagement or browsing activity, mobile carrier, browser/OS/device, connection speed, page keyword and more.

Intelligent delivery methods

Easily control your desired combination of weighted rotations, sequential messaging, auto-optimization and A/B testing.

Intuitive self-service interface

Enable sophisticated personalization strategies within the visual interface or upload spreadsheets to maximize efficiency.